Our newly unveiled webpage invites connoisseurs of craftsmanship to explore the profound stories woven into our denim. From the art of manufacturing to the detailed aging process of our jeans, every element is meticulously documented.

Unzip Denim Tales

It has been over 20 years since we opened our first store in New York, and now, as of October 24, 2024, we are pleased to introduce a new location. Just a five-minute walk from Mercer Street, our new shop is nestled on Crosby Street, a charming area that retains the nostalgic essence of classic America.

Learn More About Crosby Boutique

45R Family - My Roll R Way. Immerse yourself in the vibrant world of our incredible community! Beyond Japan, we have stores in the USA, France, China, Hong Kong, Singapore, and Taiwan. Our lovely customers from around the world have embraced 45R, and we couldn't be more proud and grateful!

Discover My Roll R Way

Crafting artisanal clothing in Japan since 1977.

People are the only one who wear clothes on this earth. That’s why we hope to share with you the joy of making and wearing durable and comfortable that are new and familiar.

Our monozukuri (clothesmaking) is a journey in search of new possibilities for Ai indigo, beginning with exploration of materials and fabrics. We strive to enrich our customers’ daily living with “feel-good” clothes.

Discover Corporate Website