Collection Autumn 2024

When I visit a store for a special event or function, I am sometimes approached by customers who have been wearing 45R for decades. Twenty years, thirty, even more . . . The memories of 45R they share always fill me with gratitude. Not long ago, one such loyal customer said to me, “It feels like 45R’s clothes grow older with me, so I always have something I want to wear.” My daily schedule keeps me too busy for things like growing older, but in any case, I was delighted and encouraged to hear that they felt that way.
On the other hand, meeting younger customers in their thirties or even twenties has brought me to a different realization: their generation does not view clothes in terms of gender. Women have no resistance to wearing clothes marketed to men, and vice versa. According to them, our wide range of unisex designs makes us a particularly easy choice.

　It’s certainly true that we have a long history of making unisex garments. Given our fondness for taking inspiration from men’s-like vintage workwear to create contemporary fashion—often casual, sometimes elegant—I suppose that was inevitable.