Store Exclusive Event - Ha.na.mii

Wasshoii! Wasshoii! Wasshoii!
The spirited chants of the Matsuri yarō—festival fellows—echo through the air.

Starting April 4, 45R will launch an exclusive seasonal Matsuri at select stores: a celebration inspired by the beauty of Japan’s four seasons and the traditions we hope to pass on to future generations.

This spring’s Matsuri is called Ha.na.mii—our take on hanami, the beloved custom of viewing cherry blossoms.
But hanami is more than admiring sakura in bloom. Rooted in ancient tradition, it is also an expression of gratitude to the deity of the rice fields, and a prayer for a fruitful harvest.

As part of this exclusive event, we are unveiling a special collection dyed in gentle sakura hues—an expression of the season’s fleeting beauty. In the spirit of Ha.na.mii, we welcome you with sakura corsages, soft cherry-tinted denim, T-shirts, and bandanas—each piece prepared with care and appreciation.