Collection Winter / Spring 2024 - 2025

This winter, we’re committing to cashmere. Nowadays every brand uses cashmere as a material, so we chose a theme designed to preserve our 45R-ness: “Shetland-style cashmere.”

Irregular roughness is what gives Shetland wool its appeal. Cashmere, on the other hand, comes from goats rather than sheep, and its appeal comes from the soft way it hugs the body. Our goal was to make something that looked like Shetland wool but felt like cashmere when you put it on. Easy to describe, but difficult to accomplish. It took us nearly two years to create Aran jumpers, school sweaters, and other garments that satisfied us.

Our wool comes from Inner Mongolia, and we have it spun in Ningbo. Through trial and error, we arrived at a yarn that could be mistaken at a glance for Shetland wool. We then use this to make tightly knitted garments in the Shetland style.

I could tell endless stories about our tribulations, but of course that isn’t what’s important. Our goal is to create garments that have never been seen before, and embracing and overcoming challenges makes us stronger and gives our monozukuri soul—the most important thing of all.

In that sense, our work is never really “complete.” There’s no finish line to reach. To be honest, over the course of my daily work of late, I’ve started to wonder if remaining incomplete might be completion itself.