Collection Summer 2025

At 45R, we’re always working on something new—somewhere along the line, Naimonozukuri (making things that do not yet exist, but should) became our unofficial company creed. Right now, though, we’re in the middle of an especially huge undertaking: switching to new raw materials for our entire line of denim. The Zimbabwe cotton we used up until now has always been popular, but the dryness of its texture has started to get to me. Perhaps it’s age-related? In any case, I wondered if we couldn’t make a softer, lighter fabric.

Of course, softness alone isn’t enough (we can make fabric like that pretty easily), and an excess of suppleness—in other words, a lack of inner toughness—won’t do for 45R denim. I want something that looks tough, but feels light and soft when you put it on—something closer to the feel of well-worn vintage denim, perhaps. I’ve been spending my days rediscovering our inspirations and objectives all over again.

Along with denim, we’re also changing the raw materials for our T-shirts. In both cases, it’s a lengthy progress, starting from the spinning stage, involving repeated fine-tuning. But the effort we put in should result in fabric that no one else can offer. I can’t wait to see the finished product.

In parallel with these efforts, we’re working on collaborations involving superior Indian handcrafts like beads, embroidery, and tie-dying, and some of the United Kingdom’s most venerable wool producers.

Over the past few years, 45R’s monozukuri been delighting producers around the world, East and West, more than ever. They fully grasp our way of thinking and approach to craft with no explanation needed, which makes everything go smoothly. Our long years of work to establish 45R overseas have produced tangible results, and it’s both deeply moving and sincerely appreciated.