Feb 27, 2025

Ai Indigo Shokunin Iroiro 45 ー Tales of Craft



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The journey of Ai Shokunin Iroiro 45 began with encounters with indigo artisans across Japan.
This exclusive collection, available at our New York Crosby store, brings together exceptional craftsmanship from across the country.

Each region has its own unique climate, water, soil, and shades of indigo.
And just as nature varies, so do the artisans—their philosophies, techniques, and personal artistry make every creation unique.

This series of tales is our way of sharing with you the beauty of craftsmanship, born from the hands of dedicated artisans.
We invite you to immerse yourself in these stories and discover the depth of human touch in every piece.

Enjoy the journey.

The Goza Denim



Creating Denim That Feels as Light and Strong as a Rush Mat: This was the vision that sparked the making of Goza Denim.

The key material? Washi—traditional Japanese paper. Known for its long, intertwining fibers, washi proved to be the ideal choice for recreating the texture of rush grass (igusa), the primary material in tatami mats.

The Art of Sashiko



In an era when cotton fabric was not readily available, sashiko emerged as a practical yet artful solution—used to reinforce garments and provide warmth.
Rooted in Japan’s rich textile heritage, this traditional hand-stitching technique has been meticulously applied to khadi fabric, which is hand-spun and hand-woven with remarkable care.

The Quilted Craft



The inspiration for this collection began with a beautifully aged quilted blanket discovered in India.

India is home to a rich heritage of quilting techniques, each deeply rooted in local traditions. Beyond their visual appeal, quilt patterns carry cultural significance, telling stories passed down through generations.

Located just a five-minute walk from Mercer Street, Crosby Street preserves the nostalgic essence of classic American streets amidst the bustling collection of global trends and brands that define New York.
Over twenty years have passed since we first opened our store on Mercer Street in Soho, and now, we have established a new boutique in this vibrant city.
Step into the brick-red building that seamlessly blends into the nostalgic streetscape of Crosby Street, and you will first be greeted by a majestic four-panel cedar plank, fitted with mirrors.
Tokonoma of Tai-an, inspired by Japan's National Treasure tea room, featuring rustic mud walls and antique wood.
Through this store, we hope people from all over the world can feel our craftsmanship ethos. We hope to have the pleasure of serving you for years to come.


【 Ai Shokunin Iroiro 45 - New York Crosby 】
89 Crosby Street, New York, NY 10012, USA
Phone: +1 (646) 455-0182
Business Hours: Tuesday – Sunday, 11:00 AM – 6:00 PM
Closed on Mondays
Instagram @45R_usa
crosby@45r-usa.com