Dec 02, 2024

Denim Matsuri in Hong Kong



“45R

Wasshoii Wasshoii…! This winter, 45R’s iconic denim festival is coming to Hong Kong’s Star Street! Get ready to banish the chill with an exclusive showcase of artisanal denim and unique treasures.

Immerse yourself in a one-of-a-kind display of denim creativity, featuring exclusive designs you won’t find anywhere else outside Japan. From our globally exclusive Smooth Knit Series to rare denim pieces crafted especially for this event, every item tells a story of craftsmanship and tradition.

Adding to the charm, we’re bringing a touch of Japanese warmth with Studio LOUNGE WAIWAI’s original coffee cans from Hayama—a perfect blend of taste and style.

Unveiling the new denim Appare series at the Denim Matsuri event
Futatabi6.5 Crosby5 - Appare Happy Patchwork
Rye Mugi Denim Crossover - Appare Anemone
Rye Mugi White Denim Charlotte5 - Appare Anemone
Rye Mugi White Denim Crosby5 - Appare Anemone
Rye Mugi Denim Charlotte5 - Appare Anemone
Rye Mugi Denim Crosby5 - Appare Anemone
Smooth Knit: Elegant Yet Casual. Available in 18 Colors and 3 Designs – First Ever Release Outside Japan
Pair this Simple Tunic with a Scarf or Boots for Effortless Style
Relaxed Fit Sweatshirt with Raglan Sleeves for Ultimate Comfort
Henley: Perfect for Layering with Your Favorite Innerwear
WAIWAI Coffee Beans in Adorable Hayama cans – First Time Available Outside Japan!

Join us on Saturday, December 14th, for an afternoon of discovery and exclusivity at Star Street, Hong Kong. Come for the denim, stay for the experience. We can’t wait to welcome you!



【 Denim Matsuri - Hong Kong Start Street 】

Event Date: 14 December 2024 (Saturday)
Event Hours: 1 - 5 PM
No.7 Star Street, Wanchai, Hong Kong
Instagram @45R_hk