The Summer Festival “Su.zu.mii” Begins

Wasshoi! Wasshoi! Wasshoi!
The lively chants of festival-goers are in the air.
At 45R, we hold dear the traditions and changing seasons of Japan. This summer, we invite you to rediscover and celebrate them with us through our own interpretation of a traditional festival—one that can be passed down to future generations.

Our summer festival is called “Su.zu.mii.”
On the evening of July 7th—Tanabata, the Star Festival—the celestial weaving maiden Orihime is said to shine brighter than ever. It is the one day of the year when she is allowed to meet Hikoboshi, her beloved. In the spirit of this cherished reunion, we at 45R also take this opportunity to express our gratitude for each and every encounter with our customers, and welcome you with a setting that brings a sense of cool, seasonal delight.

For this special occasion, we are offering exclusive festival items:
– The Ocean T-shirt, featuring the Milky Way sparkling in the night sky and a depiction of the star Hikoboshi in a beautiful indigo blue
– The Nimes Pants, crafted from our vividly processed Montpetit denim.

At our Badou-R flagship store and Kyoto location, we will also be preparing a seasonal treat for our guests.

We warmly invite you to join us for 45R’s summer festival.

【 Available at These Locations 】
New York Soho
Paris Saint-Honoré
Shanghai IFC
Availability of designs, colors, and sizes may vary by location. Please contact the store directly for details.