Denim Matsuri

Appare Crafted Denim

Appare... A state of being remarkably splendid, impressive.

The boldly applied patchwork and brightly illustrated embroidery and studs are breathtakingly captivating.
We are pleased to introduce the Appare Crafted Denim, exclusively available at the ongoing Denim Matsuri in 45R stores.

The story of HAPPY Patchwaku Denim (Waku is a Japanese onomatopoeia expressing excitement; we combined it with 'work' to create a new original product name) is one of wearing, tearing, and carefully sewing on familiar fabrics, restitching, and lovingly wearing the denim for a long time. This craftsmanship is only possible through precise planning and meticulous work.

The patchwork fabric sewn onto the Ocean Sail Denim (45R's signature shirt shape, the Ocean Shirt, reimagined as a yacht sail) is like a yacht sail filled with sea breeze. It is robustly stitched with zigzag stitches. This patchwork denim reflects a deep affection for both denim and the sea.

The Flower Embroidered Denim features multicolored embroidery depicting anemones and thistles blooming robustly in a field. The embroidery, done with more than 15 colors, blends into the fabric and wears out over time, combining elegance with a workwear-like texture. The unraveling embroidery threads add a charming touch, perfect for enjoying a hippie style.

Navacco-chan, with her long body and belly adorned with a Thunder Bird, is a charming feature. The Bead Embroidered Denim evokes the spirit of Native Americans. Antique beads, each unique in color and shape, are meticulously sewn on.

Lastly, we have the Stud Embroidered Denim. The studs and rhinestones, hammered in by artisans one by one, depict an adorable horse and a horseshoe, a symbol of luck. The upward-facing shoe collects happiness.

With various fabrics and shapes, the Appare Crafted Denim is truly worth seeing.

Denim Tale Continued

Denim Tales

Nando Nando: The Dual Indigo Secret Behind Its Unique Aging

A denim crafted with intention, Nando Nando represents a deep commitment to the art of indigo. Unlike conventional denim, where the weft threads remain undyed, the Nando Nando fabric uses indigo-dyed yarns for both warp and weft.

Read More
Denim Sceneries

Belief in Quality: The Ethos of Fox Brothers and 45R

Douglas Cordeaux is the CEO of Fox Brothers & Co Ltd, a mill in the southwest of England that dates back to 1772. As one of the oldest textile mills in the region, Fox Brothers is renowned for its invention of flannel, their absolute heritage cloth.

Read More
Denim Tales

The Art of Natural Ai Indigo-Dyed Belt Loops

At 45R, we cherish the less noticeable aspects of clothing, such as the backs and the insides, infusing thought and care into every detail.

Read More
Denim Tales

The Artistry of Denim: Fabric Innovations

At 45R, we pride ourselves on our uniquely named denim materials, ranging from thick and robust to thin and lightweight, encompassing an array of original designs.

Read More
Denim Records

Denim Journey Journal - Episode 3

Pauline Maklès, who has served as the general manager of our French stores since 2008, is a pivotal figure in 45R Europe. Having managed our locations in Saint-Honoré, Saint-Germain, and Le Marais, Pauline has significantly propelled our store development across Paris.

Read More
Denim Matsuri

Happi Coats: Celebrating Tradition and Brand Spirit

In Japan, the festive garment synonymous with cultural celebrations is the happi coat. Our happi coats were first tailored over a decade ago as the official attire for revelers at the Matsuri (festival) event held at our Tokyo flagship store,

Read More
Denim Tales

White Denim

Just as pristine as a white coat or as transparent as a Khadi blouse, the image of white varies with its shades and intensity. Our White Denim embodies a warm, rustic white that pairs well with both summer and winter outfits, offering versatile off-white hues.

Read More
Denim Tales

Denim Masterful Repairs

Denim that has been worn and loved often develops holes, frayed hems, and worn pockets.

Read More
Denim Matsuri

Kawaraban Print

The launch of the 2024 Denim Second Chapter Collection marks the beginning of a series of in-store events known as Denim Matsuri, aimed at sharing our passion with more customers.

Read More
Denim Records

Denim Journey Journal - Episode 2

The launch of the 2024 Denim Second Chapter Collection marks the beginning of a series of in-store events known as Denim Matsuri, aimed at sharing our passion with more customers.

Read More
Denim Tales

The Power Loom Stamp

The gravity loom is indispensable in the creation of 45R's Japanese artisan denim. With only a few of these antique looms still operational in Japan, they have garnered worldwide attention for their rarity and historical significance.

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Denim Matsuri

The Three Treasures of Denim Matsuri

Many of you who have visited our 45R store are likely familiar with "Matsuri." This event, pulsing with energy, involves the entire team coming together as one. It's not just a store event; it's a traditional festivity for us. And the symbols of 45R Denim Matsuri are known as the Three Treasures.

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Denim Tales

Denim Styles

To mark the beginning of Denim Chapter II, we've assembled five distinctive designs. First, for true denim enthusiasts, we present Sorahikohime. This straight silhouette, built with rugged construction and minimal embellishment, stands as a hallmark of 45R's denim craftsmanship, stitched powerfully with thick cotton thread.

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Denim Tales

Patch

In the serene stance of prayer or the dignified seiza posture on tatami mats, lies the essence of the leather patch. Crafting a patch that seamlessly blends into the tapestry of Japanese landscapes has been a pivotal challenge we've embraced alongside the inception of our denim's second chapter.

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Denim Tales

Embroidery Thread

"I love ‘R’ embroidery. "These precious words were given to us by a customer. R embroidery is the emblem of 45R. We call this R embroidery "Sleeping R. " With its relaxed, horizontal form, it embodies richness and freedom.

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Denim Records

Denim Journey Journal - Episode 1

Hiroaki Maekawa Katachi Laboratory Department, Joined in 1998. Deeply connected to denim factories, with unparalleled love and knowledge for denim within the company.

Read More
Denim Tales

The Five Shades of Indigo and Finishes

There's a phrase that says, "Sumi ni Gosai Ari," referring to the five shades of sumi ink. In the art of ink wash painting, shades of ink are used to represent different hues, ranging from the deep color of calligraphy ink to the lightest shades that look almost like water.

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Denim Tales

Union Special

The sound of a sewing machine, "Whirr-whirr, whirr-whirr" echoes from the back of the shop. In 45R's store, denim hems are altered with an old sewing machine painted with "Union Special."

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Denim Sceneries

A Passion for Denim: The Story of One Notebook

Whenever a new denim release comes out, it is a must-buy for him. With a collection of over 70 pairs, Mr. Kenta Goto, also known as the original Denim Master at 45R, is a remarkable denim aficionado within our company. We had the opportunity to speak with Mr. Goto from the Appare division.

Read More

Denim Tale Continued

Denim Tales

Nando Nando: The Dual Indigo Secret Behind Its Unique Aging

A denim crafted with intention, Nando Nando represents a deep commitment to the art of indigo. Unlike conventional denim, where the weft threads remain undyed, the Nando Nando fabric uses indigo-dyed yarns for both warp and weft.

Read More
Denim Sceneries

Belief in Quality: The Ethos of Fox Brothers and 45R

Douglas Cordeaux is the CEO of Fox Brothers & Co Ltd, a mill in the southwest of England that dates back to 1772. As one of the oldest textile mills in the region, Fox Brothers is renowned for its invention of flannel, their absolute heritage cloth.

Read More
Denim Tales

The Art of Natural Ai Indigo-Dyed Belt Loops

At 45R, we cherish the less noticeable aspects of clothing, such as the backs and the insides, infusing thought and care into every detail.

Read More
Denim Tales

The Artistry of Denim: Fabric Innovations

At 45R, we pride ourselves on our uniquely named denim materials, ranging from thick and robust to thin and lightweight, encompassing an array of original designs.

Read More
Denim Records

Denim Journey Journal - Episode 3

Pauline Maklès, who has served as the general manager of our French stores since 2008, is a pivotal figure in 45R Europe. Having managed our locations in Saint-Honoré, Saint-Germain, and Le Marais, Pauline has significantly propelled our store development across Paris.

Read More
Denim Matsuri

Happi Coats: Celebrating Tradition and Brand Spirit

In Japan, the festive garment synonymous with cultural celebrations is the happi coat. Our happi coats were first tailored over a decade ago as the official attire for revelers at the Matsuri (festival) event held at our Tokyo flagship store,

Read More
Denim Tales

White Denim

Just as pristine as a white coat or as transparent as a Khadi blouse, the image of white varies with its shades and intensity. Our White Denim embodies a warm, rustic white that pairs well with both summer and winter outfits, offering versatile off-white hues.

Read More
Denim Tales

Denim Masterful Repairs

Denim that has been worn and loved often develops holes, frayed hems, and worn pockets.

Read More