
The Artistry of Denim: Fabric Innovations


Next, we offer the all-season-friendly 12.25-ounce "Rye Mugi Denim." Frequently treated to various finishes, the recommended one is the "Icchora" (raw) finish. This denim, treated with a silk-like mercerization process, has a lustrous quality that allows it to be worn as elegantly as trousers. With washing, the waist shrinks by approximately 2.5 to 3 cm and the inseam by about 1 cm, gradually taking on the classic faded denim look.
Denim Tale Continued
Denim Tale Continued

Nando Nando: The Dual Indigo Secret Behind Its Unique Aging
A denim crafted with intention, Nando Nando represents a deep commitment to the art of indigo. Unlike conventional denim, where the weft threads remain undyed, the Nando Nando fabric uses indigo-dyed yarns for both warp and weft.

Belief in Quality: The Ethos of Fox Brothers and 45R
Douglas Cordeaux is the CEO of Fox Brothers & Co Ltd, a mill in the southwest of England that dates back to 1772. As one of the oldest textile mills in the region, Fox Brothers is renowned for its invention of flannel, their absolute heritage cloth.

Happi Coats: Celebrating Tradition and Brand Spirit
In Japan, the festive garment synonymous with cultural celebrations is the happi coat. Our happi coats were first tailored over a decade ago as the official attire for revelers at the Matsuri (festival) event held at our Tokyo flagship store,

Appare Crafted Denim
Appare... A state of being remarkably splendid, impressive. The boldly applied patchwork and brightly