Denim Journey Journal - Episode 2

A denim crafted with intention, Nando Nando represents a deep commitment to the art of indigo. Unlike conventional denim, where the weft threads remain undyed, the Nando Nando fabric uses indigo-dyed yarns for both warp and weft.

Douglas Cordeaux is the CEO of Fox Brothers & Co Ltd, a mill in the southwest of England that dates back to 1772. As one of the oldest textile mills in the region, Fox Brothers is renowned for its invention of flannel, their absolute heritage cloth.

At 45R, we cherish the less noticeable aspects of clothing, such as the backs and the insides, infusing thought and care into every detail.

At 45R, we pride ourselves on our uniquely named denim materials, ranging from thick and robust to thin and lightweight, encompassing an array of original designs.

Pauline Maklès, who has served as the general manager of our French stores since 2008, is a pivotal figure in 45R Europe. Having managed our locations in Saint-Honoré, Saint-Germain, and Le Marais, Pauline has significantly propelled our store development across Paris.

In Japan, the festive garment synonymous with cultural celebrations is the happi coat. Our happi coats were first tailored over a decade ago as the official attire for revelers at the Matsuri (festival) event held at our Tokyo flagship store,

Appare... A state of being remarkably splendid, impressive. The boldly applied patchwork and brightly

Just as pristine as a white coat or as transparent as a Khadi blouse, the image of white varies with its shades and intensity. Our White Denim embodies a warm, rustic white that pairs well with both summer and winter outfits, offering versatile off-white hues.

Denim that has been worn and loved often develops holes, frayed hems, and worn pockets.

The launch of the 2024 Denim Second Chapter Collection marks the beginning of a series of in-store events known as Denim Matsuri, aimed at sharing our passion with more customers.

The gravity loom is indispensable in the creation of 45R's Japanese artisan denim. With only a few of these antique looms still operational in Japan, they have garnered worldwide attention for their rarity and historical significance.

Many of you who have visited our 45R store are likely familiar with "Matsuri." This event, pulsing with energy, involves the entire team coming together as one. It's not just a store event; it's a traditional festivity for us. And the symbols of 45R Denim Matsuri are known as the Three Treasures.

To mark the beginning of Denim Chapter II, we've assembled five distinctive designs. First, for true denim enthusiasts, we present Sorahikohime. This straight silhouette, built with rugged construction and minimal embellishment, stands as a hallmark of 45R's denim craftsmanship, stitched powerfully with thick cotton thread.

In the serene stance of prayer or the dignified seiza posture on tatami mats, lies the essence of the leather patch. Crafting a patch that seamlessly blends into the tapestry of Japanese landscapes has been a pivotal challenge we've embraced alongside the inception of our denim's second chapter.

"I love ‘R’ embroidery. "These precious words were given to us by a customer. R embroidery is the emblem of 45R. We call this R embroidery "Sleeping R. " With its relaxed, horizontal form, it embodies richness and freedom.

Hiroaki Maekawa Katachi Laboratory Department, Joined in 1998. Deeply connected to denim factories, with unparalleled love and knowledge for denim within the company.

There's a phrase that says, "Sumi ni Gosai Ari," referring to the five shades of sumi ink. In the art of ink wash painting, shades of ink are used to represent different hues, ranging from the deep color of calligraphy ink to the lightest shades that look almost like water.

The sound of a sewing machine, "Whirr-whirr, whirr-whirr" echoes from the back of the shop. In 45R's store, denim hems are altered with an old sewing machine painted with "Union Special."

Whenever a new denim release comes out, it is a must-buy for him. With a collection of over 70 pairs, Mr. Kenta Goto, also known as the original Denim Master at 45R, is a remarkable denim aficionado within our company. We had the opportunity to speak with Mr. Goto from the Appare division.